Marketing Services

“Clients say they choose to work with me based on my in-depth automotive industry knowledge, marketing expertise, target market understanding, and industry contacts. They appreciate that I fit in with their company and people, get the job done right, and that I lighten their heavy workload; allowing them time to focus on other vital aspects of their business.”

Content Marketing

Content marketing helps you build your brand, leads, and sales by providing truly relevant and useful content to your prospects and customers that answers their questions and helps them solve their issues. It brings attention to your company and traffic to your website. It educates on topics pertinent to your company and products and positions you as an industry expert. Content marketing builds trust, stronger customer relationships and guides customers to a purchase decision more quickly.

Look at what the data says about content marketing:

  • Businesses with blogs get 67% more leads than other companies
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it
  • Seventy-two percent of businesses say content marketing increases engagement and the number of leads they generate

Content can be promoted online and offline through articles, videos, blog posts, social media posts, email campaigns, white papers and more.

I can effectively plan, create, and manage your content marketing program, or provide individual services to implement with your current content marketing plan. My complete content marketing program leverages the following tactics. Each tactic is also offered as an individual service.

Content Creation

Content for online and print use is key for creating awareness for your brand and ultimately driving profitable customer action. I create compelling, informative, and entertaining articles, videos, and posts to deliver your marketing message. With many years of industry experience, I develop content that speaks to and engages consumers who buy automotive and power sports parts and accessories. I understand their interests and I take time to learn your products and discover what consumers want and need to know about the solutions you offer.

From technical articles to informative videos that grab attention to entertaining posts, this content can be distributed through blogs, social media, YouTube Channels, paid advertising, sharing, email campaigns, web pages, printed marketing materials and more. Best SEO practices are implemented to facilitate finding content in organic online searches.

Content Management

My content management program focuses on identifying the topics and types of content you’ll need for best results and placing that content effectively to be discovered by customer prospects. Content can be found by those performing online searches for the topics, products, and solutions that your content addresses and also introduces your company to people that may not realize they have a need for your product or service.

Through analysis my content management program sets your content marketing mission and goals, establishes your Key Performance Indicators, researches your competitors’ content to identify opportunities, and determines the best channels to reach your target audience.

An editorial calendar is developed for content distribution campaigns to reach customers at the right time and the right place, and to lead them through the sales funnel. I will place your content on distribution channels including your blog, social media networks, and YouTube Channel.

I measure results and compare to the established Key Performance Indicators to gauge content performance and determine which content topics and types are producing the best results.

Social Media Marketing

Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides your company with a way to reach new customers, engage with existing customers and promote your desired culture, mission, and tone.

Social Media Marketing is “push marketing” which differs from content marketing where a visitor discovers you because they’re searching for something related to a topic you are addressing. Push marketing is when an idea is introduced without a search, and content is pushed to create brand awareness. Social Media Marketing connects your company with your audience and helps them understand your brand better. Social media platforms are also an excellent venue for creating a buzz when launching a new product or a business.

I can manage your company’s social presence on Facebook, Twitter, YouTube, Instagram, and other social media platforms to be most influential. I create social media posts and promote your videos, articles, products, special offers and other content to increase awareness of your brand, grow your social presence and create sales. A primary goal is to make your target audience happy so that they like your brand and share your stories with others. My enthusiasm for and technical knowledge of the automotive and power sports markets makes it easy for me to relate to your audience. As well, I learn your company culture, mission, and tone to provide a friendly and accurate “representative voice”.

With my social media marketing program, I create a calendar to schedule content. Post clicks, engagements and impressions across multiple social accounts are measured for performance and to identify and maximize content topics and social media channels that are producing the best results.

Media Relations

The goal of media relations is to educate the media to report on your company’s objectives, accomplishments, and products. It creates awareness and credibility for your company and products and positions your brand. Unlike advertising, media relations doesn’t involve paying for exposure. When the media places your releases or writes about your company or products, readers and viewers generally see it as news rather than self-promotion.

My media relations program leverages long-standing relationships with B2B and B2C online and print media contacts to gain placement of your product and press releases. As well, I network with publication editors to get your products used and promoted in articles and videos.

I produce engaging releases for your company and products and distribute to the media. I then follow-up to advocate for release placement and other editorial opportunities. As well, I provide writers with technical support and coordinate getting them your products when they are used in articles and videos.

My media contact network includes automotive, power sports, motorcycle, marine and outdoors publications.

Advertising – Digital and Print

My advertising services help you sell. Full service includes message development, copywriting, design, media scheduling and placement. We handle all types of advertising campaigns – Google AdWords, YouTube, Instagram, Facebook, print advertising, email advertising and direct mail.

SEO

Search engine optimization (SEO) refers to the technical process of optimizing a web page to increase traffic to a website. It is the process of improving the quality and quantity of website traffic from search engines. SEO targets organic (unpaid) traffic rather than direct traffic or paid traffic.

My SEO program includes on page and off page optimization including:

  • Keyword tracking and optimization
  • H1 Headings optimization
  • Photo alt text optimization
  • Page content optimization
  • Internal linking optimization
  • Backlink optimization

Websites

Whether your company needs a new website, or an update of your existing site, In Focus is the solution. We create visually appealing, user-friendly websites to best deliver your marketing message and sell your products. With specialization in SEO standards, we know how to build your site for best optimization with the major search engines. At In Focus, we pride ourselves on our level of support and customer satisfaction. Complete project management service available – including photography, content creation and copywriting.

Other Services

  • Graphic Design – Logos, Catalogs, Brochures, Advertisements and More
  • Brochures and Catalogs – Planning, Copywriting, Coordination and Design
  • Point of Purchase Displays – Message Development, Coordination and Design
  • Sell Sheets & Product Training Materials – Copywriting and Design

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