Strategic Marketing Plans
In Focus identifies and assesses marketing opportunities for your company by researching, analyzing, and identifying target markets. We then develop and implement recommended strategic plans that will best leverage these opportunities.
Content for online and print use is a key for creating awareness for your brand and ultimately driving profitable customer action. In Focus creates compelling articles, posts and videos to deliver your marketing message. We also develop editorial calendars and offer services to consistently distribute your content across multiple platforms.
Advertising – Digital and Traditional
In Focus advertising services help you sell. Full service includes message development, copywriting, design, media scheduling and placement. We handle all types of advertising campaigns – Google AdWords, YouTube, Instagram, Facebook, print advertising, email advertising and direct mail.
Social Media Marketing
Purchasing decisions are influenced by Social Media. In Focus can manage your company’s social presence on Facebook, Twitter, YouTube, Pinterest, Instagram and other social media platforms to be most influential. We’ll promote videos, articles, products, special offers and other content to increase awareness of your brand and create sales.
Media Relations and PR
Create awareness for, and position your brand through the media. In Focus leverages long standing relationships with online and print media to gain placement of your product and press releases and obtain editorial opportunities. Release writing services are available.
Whether your company needs a new website, or an update of your existing site, In Focus is the solution. We create visually appealing, user-friendly websites to best deliver your marketing message and sell your products. With specialization in SEO standards, we know how to build your site for best optimization with the major search engines. At In Focus, we pride ourselves on our level of support and customer satisfaction. Complete project management service available – including photography, content creation and copywriting.
In Focus copywriting services will make your web pages, ads, technical materials and promotional materials a work of art and convince prospective customers to take-action. Readers will find communication to be informative, and compelling. Available writing styles ranges from articulate, to humorous, to raw and cutting edge. Best SEO practices are employed. Technical and feature article writing services offered as well.
In Focus graphic design services are available to create, evolve and sustain your company’s visual brand identity. From logos, to catalogs, brochures, advertisements and promotional items, In Focus’ stunning designs reflect the uniqueness of your brand.
- Product Management – R&D, Analysis, Pricing Development and Product Positioning
- Brochures and Catalogs – Planning, Copywriting, Coordination and Design
- Point of Purchase Displays – Message Development, Coordination and Design
- Sell Sheets & Product Training Materials – Copywriting and Design
- Trade Shows – Planning, Coordination and Show Booth Development