Automotive Content Marketing & More

Get Results from Your Automotive Marketing

In Focus Performance Marketing provides effective automotive marketing programs to build your brand and sales. I offer over 30 years of automotive parts and accessories marketing experience with primary focus on automotive content marketing, media relations and SEO. My clients say they choose to work with me based on my in-depth automotive technical knowledge, digital marketing expertise and that I get the job done.

Automotive Content Marketing

Automotive Content Marketing builds your brand, leads, and sales by providing relevant and useful content to your prospects and customers to answer their questions and help solve their problems.

  • Educate on topics pertinent to your company and products and position your company as an industry expert.
  • Automotive Content Marketing builds trust, stronger customer relationships and guides customers to a purchase decision more quickly.
  • Content marketing helps SEO.
  • From technical articles to informative videos that grab attention, content is distributed through blogs, social media, YouTube Channels, paid advertising, email campaigns and more.
  • I offer content research, creation, placement, and content management.

More information on my Automotive Content Marketing program can be found here.


Automotive Media Relations

Automotive Media Relations leverages news media to create awareness and credibility for your company and products and positions your brand. It educates the media to report on your company’s objectives, accomplishments and products and helps open the door to other editorial opportunities. As well, Media Relations brings more relevant traffic to your website.

  • I leverage long-standing relationships with B2B and B2C online and print media contacts to gain placement of your product and press releases.
  • My media contacts include automotive, motorcycle, power sports, and marine.
  • I produce and distribute engaging releases and advocate for release placement.
  • I network with my contacts to get your products featured in articles and videos.

More information on my Media Relations program can be found here

SEO (Search Engine Optimization)

SEO is the technical process of optimizing a web page to increase the quality and quantity of website traffic from search engines. SEO targets organic (unpaid) traffic rather than direct traffic or paid traffic.

  • Keyword Research
    • Competitive Keyword Analysis
    • Current Keyword Analysis
  • Page title and meta tag/descriptions
  • Heading Optimization
  • Photo Alt Text
  • Page Content Optimization
  • Internal linking
  • Back Link Building

More information on my SEO program can be found here

And More

While my primary focus is on Automotive Content Marketing, Automotive Media Relations, and SEO, I offer other marketing services. Of note, I also work with clients in the motorcycle, power sports, and marine industries.

  • Social Media Marketing
    • Digital and Print Advertising
    • Email Marketing
    • Website Creation
    • Graphic Design
    • POP
    • Brochures and Catalogs
    • Sell sheets and product training materials

    More information on my all my marketing services program can be found here

    See What Can IFPM do for You

    If you would like to learn more about my services, or for a free consultation on your marketing strategy and tactics, please contact me.

    I look forward to meeting you!

    Jon Light

    In Focus Performance Marketing
    5652 Roseberry Ridge, Lafayette, IN 47905

    951-552-4388 – Cell Phone

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