Automotive Content Marketing, Media Relations, SEO & More

Get Results from Your Automotive Marketing

In today’s world, building your brand and getting sales relies heavily on successful online marketing. Effective use of marketing tools including your website and blog, as well as online automotive enthusiast sites and news media is crucial. This is where I come in. Primarily focusing on your company’s Content Marketing, Media Relations, and Search Engine Optimization (SEO), I help you achieve sales success. I offer over 30 years of automotive parts and accessories marketing experience.

Automotive Content Marketing

Automotive Content Marketing builds your brand, leads, and sales by providing customers with relevant, useful, and engaging content that answers questions and helps solve problems.

Primary Benefits of Content Marketing:

  • Increases your sales leads
  • Educates customers on topics about and pertinent to your company and products. It positions your company as an industry expert.
  • Builds trust, strong customer relationships, and leads customers to a purchase decision more quickly
  • Helps customers find your company and solutions as they search online for topics relevant to your content
  • Assists Search Engine Optimization
  • From technical articles to informative videos, content can be used on websites, and distributed through blogs, social media, YouTube Channels, enthusiast and news media, paid advertising, email campaigns and more.

My Service Includes:

  • Creation of articles, videos, and posts
  • Content research and placement
  • Keyword Research
  • Editorial Calendars
  • Content Management

Automotive Media Relations

Through press and product releases, Media Relations leverages automotive enthusiast sites and news media to report on your company’s products, objectives, and accomplishments.

Primary Benefits of Automotive Media Relations:

  • Increases your sales leads
  • Creates awareness of and credibility for your company and products
  • Educates on your company and products
  • Positions your brand
  • Brings relevant traffic to your website
  • Opens the door for other editorial opportunities
  • Assists with Search Engine Optimization

My Service Includes:

  • Creation of press and product releases
  • Distribution of releases to B2B and B2C online and print media
  • Advocacy for release placement
  • Long-standing relationships with media contacts that facilitates placement
  • Networking with contacts to get your products featured in articles and videos
  • Media contacts include automotive, as well as motorcycle, power sports and marine

SEO (Search Engine Optimization)

SEO is the practice of developing a website or web page to increase organic traffic quality and quantity from search engines. SEO targets organic (unpaid) traffic rather than direct traffic or paid traffic.

Primary Benefits of SEO:

  • Increases your sales leads
  • Creates awareness of your company and products
  • Drives high quality traffic to your website
  • Your web pages rank higher on search engine results pages
  • Helps you outrank competitors
  • Improved user experience on the website
  • Cost management efficiency

My Service Includes:

  • Keyword research
    • Competitive keyword analysis
    • Current keyword analysis
  • Page title and meta tag/description optimization
  • Heading optimization
  • Photo alt text optimization
  • Page content optimization
  • Internal linking
  • Back link building

And More

In Focus Performance Marketing concentrates mainly on Automotive Media Relations, Content Marketing, and SEO. However, as a full-service agency I also offer other services that are performed in-house as well as with partner companies.

  • Social Media Marketing
  • Digital and Print Advertising
  • Email Marketing
  • Website Development
  • Graphic Design
  • POP Design
  • Brochures and Catalogs
  • Sell Sheets and Product Training Materials

Additionally, while primarily focusing on the automotive industry, I also work with clients in the motorcycle, power sports, and marine industries.

See What Can IFPM do for You

If you would like to learn more about my services, or for a free consultation on your marketing strategy and tactics, please contact me.

I look forward to meeting you!

Jon Light

In Focus Performance Marketing
5652 Roseberry Ridge, Lafayette, IN 47905

951-552-4388 – Cell Phone

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