Automotive Online Marketing Expertise

Effective Automotive Online Marketing is Crucial

In today’s marketplace, building your automotive brand and getting sales relies heavily on successful automotive online marketing. It is crucial to effectively use marketing tools including your website, blog, and social media as well as online automotive enthusiast sites and news media. To accomplish this I offer you my expertise.

I Have What You Need

Hi, I’m Jon Light and I offer you over thirty-five years of automotive parts and accessories marketing experience. Different than other agencies, I offer more than digital marketing. I offer you my combination of digital marketing expertise AND in-depth automotive parts and accessories industry knowledge. You can see more about my background here.

Why Companies Choose to Work with Me

Clients say they choose to work with me based on my in-depth automotive industry knowledge, marketing expertise, target market understanding, and industry contacts. They appreciate that I fit in with their company and people, get the job done right, and that I lighten their heavy workload. Which allows them time to focus on other vital aspects of their business.

Automotive Marketing Synergy

I have learned Content Marketing, SEO, and Media Relations work most effectively for my clients. The strategies have synergy and are the core of my online automotive marketing services.

Automotive Content Marketing

Automotive Content Marketing is a powerful automotive online marketing technique. It builds your brand, leads, and sales by providing prospects and current customers with relevant, useful, and engaging content that answers questions and helps solve problems.

From technical articles to informative videos, this content can be used on websites, and distributed through blogs, social media, YouTube Channels, enthusiast and news media, paid advertising, email campaigns and more.

I have expertise in crafting, placing, and managing automotive content.

SEO for Automotive Websites

My SEO program will develop your automotive website to make it more easily found during organic searches and to outrank competitor’s websites on search engine results pages.

This automotive online marketing strategy will increase viewer traffic from searches relevant to your company and products and improve the user experience as they view your website. 

Automotive Media Relations

Through my Automotive Media Relations program, I will create communications pieces on your company’s products, objectives, and accomplishments and present them to my network of automotive media contacts.

I will gain placement of these communications on B2B and B2C enthusiast and news websites, in print publications, blogs, and with other media outlets.

Also, I will advocate for additional promotional opportunities such as articles and videos.

But Wait, There’s More

While I concentrate primarily on Content Marketing, and SEO, I also offer other services that are performed in-house as well as with partner companies.

  • Social Media Marketing
  • Digital and Print Advertising
  • Email Marketing
  • Website Development
  • Graphic Design
  • POP Design
  • Brochures and Catalogs
  • Sell Sheets and Product Training Materials

Additionally, while focusing on the automotive industry, I also work with clients in the motorcycle, power sports, and marine industries.

See What Can I do for You

If you would like to learn more about my services, or for a free consultation on your marketing strategy and tactics, please contact me.

I look forward to meeting you!

Jon Light

In Focus Performance Marketing
5652 Roseberry Ridge, Lafayette, IN 47905

951-552-4388 – Cell Phone

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