Hi, I’m Jon Light, and I grew up in a family of auto enthusiasts. Early years of building car models and racing slot cars led to my first real car, a 1973 Camaro. Early on, I decided a career in the automotive industry was for me. It’s been 35 plus years now, and it’s still great to work with automotive parts and accessories manufacturers.
Background and Experience
- Marketing degree, Champlain College, Burlington, Vermont
- Held service advisor positions with Porsche, Audi, BMW, Jaguar, Mercedes Benz, and Ford dealerships.
- Managed sales and marketing for automotive parts and accessories manufacturers.
- Performed as an account supervisor with an automotive ad agency. Accounts included major auto manufacturers, parts and accessories manufacturers, and service equipment manufacturers.
- In 2001 started In Focus Performance Marketing, a full-service agency focusing on Content Marketing, SEO, Website Analytics and Media Relations. I help manufacturers of parts, accessories, paints, and chemicals in the automotive aftermarket, performance and racing, and power sports industries.
Clients say they choose to work with me based on my in-depth automotive industry knowledge, digital marketing expertise, target market understanding, and industry contacts. They appreciate that I fit in with their company and people, get the job done right, and that I lighten their heavy workload; allowing them time to focus on other vital aspects of their business.
I can help you achieve sales success with well-founded strategic plans, effective marketing tactics, quality creative work, and outstanding service. I take great care to ensure you excellent marketing results and a fantastic customer experience.
More about my interests; On weekends you might find me enjoying my classic Mazda Miata, hiking, kayaking, or hanging out listening to great music.
Thanks for taking time to see what I have to offer. I look forward to providing you with excellent service and great results.
Let’s talk. You can call me direct at 951.552.4388 or reach me at jon@infocuspm.com
Jon Light – Marketing Strategist
