About Jon Light

An old sage once said if you develop a career doing what you love success will come naturally. Over thirty-five years ago I took that advice to heart and combined my love for motor vehicles with my newly obtained marketing degree. I started in the automotive service field working as a service advisor for marques including Porsche, Audi, BMW, Jaguar, Mercedes Benz, Range Rover and Ford. I then moved on to spend many years working in sales and marketing management positions with automotive and power sports parts and accessory manufacturers. Later, I joined an automotive advertising agency in Southern California as an account supervisor. There I maintained accounts that included major auto manufacturers, part and accessory manufacturers and service equipment manufacturers. In 2001, I leveraged this experience to start my own marketing agency; In Focus Performance Marketing.

I have found great success by providing well founded strategic plans, creativity, and effective marketing tactics combined with excellent personalized service. This philosophy is the basis of In Focus Performance Marketing. I take great care to ensure an excellent outcome and a fantastic customer experience.

My expertise in automotive and power sports marketing, along with my enthusiasm for motor vehicles, is the answer to your marketing needs.

I look forward to providing you with excellent service and results.

Jon Light – Marketing Strategist


Let’s build something together.


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