Website Analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize a website. It shows how users moved through a website before converting, tracks the organic search queries and content that are generating the most traffic and sales, and conversely, which pages prompt users to leave the website.
Website Analytics also identifies the top referral sources that bring traffic to a website. For example, if a website receives 70% of traffic from Instagram it would be a good indicator that investing in ads on that platform would be advantageous.
Website Analytics Success
Implementing cutting edge website analytics tools, I gain an understanding of what is working and not working for a website and provide clients with recommendations for revisions and additions. Using data obtained from tracking search queries I identify popular relevant queries and report what type of content should be created to answer those queries.
Want help with Website Analytics? Give me a call.
“Jon provides website analytics provide insights that help us better understand how users navigate our website, and what content is important for sales conversions. Jon’s personal touch with our company is very authentic and genuine.”
Curtis Caldwell – Sales and Marketing Manager – Landrum Performance Springs
